Seth Casden is the CEO and Co-Founder of Hologenix, a materials science company known for its flagship innovation, CELLIANT®. CELLIANT uses infrared technology to enhance health, wellness, sleep, and performance. Its IR-generating minerals are embedded in fabrics for bio-responsive textiles used in apparel, sleepwear, bedding, medical supplies, and more. Before founding Hologenix in 2002, Seth worked in private equity and earned a degree in business administration. His mission is to improve lives through innovative infrared textiles.